01Daniel Miron
Daniel Mirón's project keeps growing with Sneaker Lane joining as a new partner.
Elevating eliteathletes' brandsworldwide.
Brand, communication, content and digital presence for racing drivers — built under one direction.
ESSEBE · MOTORSPORT
01Born inside racing
About ESSEBE.
Founded by former racing driver Sergio Belenguer, ESSEBE born with the purpose to give drivers what he never had.
Today, we operate globally across consulting, communication, image management, brand strategy and digital presence, creating highly tailored solutions for drivers and riders at every stage of their careers.
We don’t manage from a distance. We become part of the journey. Working closely with each athlete, we build distinctive identities, elevate their presence and create lasting value around their career.
02Selected moments
Built around real racing stories.
Drivers, milestones and partnerships that define the projects we work around.
01
02Manu González · Moto2
Manu González, current leader of the Moto2 World Championship.
03Aarón García
Two-time European Champion and X30 World Champion.
04Bosco Arias
Bosco Arias and Drivex join forces for the young Madrid talent's leap to Formula 4.
04Services
One team. One direction. Everything around the driver.
Five areas connected around every racing project.
We turn a driver's career into a story worth following. From press office and editorial communication to race announcements, results, interviews and media training, we build a consistent narrative around every stage of the driver's journey.
- Press office
- Media relations
- Race & result communication
- Editorial / news
- Interviews
- Media training
- Communication strategy
We build the digital home of the racing project and connect every channel around it. Website, results, calendar, news, partners, social media and content work as one digital presence — consistent, active and built around the driver's identity.
- Website / Digital House
- UX/UI
- News & results
- Social media strategy
- Content planning
- Publishing
- Partner visibility
- Digital maintenance
- Paid media
We build the identity that makes a driver recognisable before their name is even read. Positioning, visual identity and creative direction are developed as one system, creating the tools the driver needs to present themselves at the level of the brands they want to work with.
- Brand positioning
- Visual identity
- Art direction
- Graphic system
- Typography & assets
- Partner presentations
- Sponsor decks
- Media kits
- Commercial assets
We create the content and experiences that bring the driver's world to life. Photographers, filmmakers, designers and creatives work under one direction to produce sport, lifestyle and commercial content around the driver and every race weekend.
- Photography
- Film / video
- Race weekend coverage
- Social content
- Design
- Storytelling
- Lifestyle content
- Branded content
- Campaign production
- Creative direction
Our internal operating system. Every project runs on it: season calendar, race weekends, deliverables, content, approvals, documents, reporting and next actions — all in one place. The driver and the family follow the project in real time: news, results, materials and decisions, with full visibility of what is being done and what comes next.
- Project management
- Season calendar
- Race weekends
- Deliverables & approvals
- Real-time tracking
- News & results
- Documents & assets
- Reporting
- Family visibility
- Next actions
05Drivers
Built around people who race.
Different categories. Different journeys. The same attention to everything surrounding performance.
Daniel Miron
At just twelve years old, Daniel Miron has already collected twelve titles in his racing career. The Dutch driver has been crowned Spanish Champion, completed a title double in the WSK Euro Series and won the Latin American Championship — a remarkable record for a driver of his age.
Daniel Miron
Manu González
Manu González is the youngest champion in Supersport 300 history. Since then, he has stepped up to the Moto2 World Championship, which he currently leads.
Manu González
Moto2
Bosco Arias
Bosco Arias's journey is closely linked to Ricky Flynn Motorsport, the British team where Lando Norris and Oscar Piastri raced before making the step up to Formula 1. The Spanish driver adds a Spanish Championship title and several international podiums to that trajectory.
Bosco Arias
Aarón García
Born in Málaga, Aarón García is a two-time European Champion and X30 World Champion. These titles establish him as one of the Spanish drivers with the strongest records in international karting.
Aarón García
Daniel Mota
A champion of the Valencian Community, Daniel Mota currently competes with the team of Real Madrid goalkeeper Thibaut Courtois — a partnership that forms part of his present development as a driver.
Daniel Mota
Patrick Ogrodowczyk
Spanish OKN Champion Patrick Ogrodowczyk, from the Balearic Islands, now competes in the FIA KZ2 World Championship, the highest category in international karting.
Patrick Ogrodowczyk
Mico Schweers
Still in the early stages of his career, Mico Schweers has already secured several podium finishes in the Spanish Championship. The German driver continues to make steady progress through national karting.
Mico Schweers
David Aagten
Poland does not have a long-established tradition in international motorsport, but David Aagten is helping to change that. As an official Tony Kart driver — one of the leading names in world karting — he represents a new generation of drivers from his country.
David Aagten
Lluís Mas
Despite having relatively little experience, Lluís Mas achieved results that opened the door to McLaren, the team with which he currently competes in the GT4 category.
Lluís Mas
Nilas Malik
Few Danish drivers make their mark in international motorsport. Nilas Malik is one of them, and his career is now progressing towards the goal of stepping up to Formula 4.
Nilas Malik
Liam Kelly
Born in Murcia, Liam Kelly has taken his first steps in competition and is already establishing himself among the leading drivers in Spanish karting.
Liam Kelly
Daniel Oliver
Before him, Lando Norris raced in the Ginetta Junior Championship on his path to Formula 1. Today, Madrid-born Daniel Oliver competes in that same category, following a similar route.
Daniel Oliver
Miguel Manzano
Miguel Manzano is one of the most promising young racing drivers to emerge from Mexico and Latin America, already competing at the highest level of international karting. Today, he competes with Ricky Flynn Motorsport, one of the most prestigious teams in international karting and a structure that has played a fundamental role in the development of Formula 1 drivers such as Lando Norris and Oscar Piastri.
Miguel Manzano